Adidas X Dicks Sporting Goods |Trinity

Client: Adidas & Dicks Sporting Goods

Agency: IMA

Production Company: Stadium 

Producer: Ami McDiarmid

Director: Louis Browne

My role:  Editor & Sound Design

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One of two flights of videos I edited and sound designed as part of the Adi x DSG campaign.

 

Flight Two featured Trinity Rodman. For this phase of the campaign, I edited and sound designed the 30-second connected TV hero film, before handing over to another editor for the cutdowns.

 

As with the first flight, the interviews had real depth and covered a wide range of topics, but this edit had a very different rhythm and energy. What I enjoyed most here was shaping the narrative and pacing of the film, balancing the intensity of professional sport with the playful escape found in art.

 

My focus was on crafting a clear, confident hero piece that could anchor the wider campaign, setting the tone for the shorter versions that followed.

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