WILL ROBERTS
EDITOR + DIRECTOR
MAINLINE MENSWEAR|
Social Campaign
Client: Mainline Menswear
Production Company: Orillo Films
Director: Jack Turner
My role: Editor/Motion Graphics/Sound Design.
A mixture of 6 and 8 second deliverables for multiple platforms.
The initial brief was to make simple ‘one shot’ films for social channels. But we decided to elevate these films and make looping ‘boomerang’ style edits, incorporating handheld DV footage, and high speed flash photography alongside the motion controlled footage. I used After effects to create the motion graphics.
I also wanted to spend sometime working on the sound design for these films, sourcing library sound effects to punctuate things like camera movements as well as specific sound like clothing zips or camera shutters. This was a really fun project to work on.