Adidas X Office SMU

Client: Office/Adi

Agency: IMA

Producer: Freya Morris

Director: Ben Horder

My role:  Editor/Sound Design/Grade

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I loved editing this series of films for Adi & Office and the challenge of delivering such a large volume of assets within a tight timeframe. In total, the project required more than 80 deliverables, including alternate branded versions for both paid and organic distribution.

The master edits consisted of a 30-second film featuring all three models, alongside talent specific 15, 10, and 6-second versions. Once the masters were signed off, the remaining 70 resized assets were rolled out in a single day.

There was a great range of footage to work with, and I particularly enjoyed cutting between the polished A camera material and the more intimate, textural portrait moments captured on the analogue B cam.

To get the most out of the footage, I looked for subtle match cuts such as transitioning from a rotating vinyl on the deck to a close-up of the talent rotating their foot in time with the music. Whip pans were also used to vary the pacing of the edit and to transition between different setups.

Leaning into the listening bar aesthetic, I incorporated subtle vinyl ambience alongside more pronounced record scratches to help accentuate whip pans and faster camera movements.

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