Cloud 9| Contouring Iron Pro

Client: Cloud 9

Agency: IMA

Producer: Dan Veal 

Director: Lauren Rawlins

My role:  Editor

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I led the edit on Cloud Nine’s first TV commercial, alongside a suite of product films and social cutdowns.

 

The project involved a large volume of VFX shots, which I managed throughout the edit. During the offline process I continually updated the cuts with revised VFX versions, ensuring stakeholders could review complete, up-to-date edits at every stage.

 

Creatively, the challenge was shaping the pacing of the film while many shots were still in progress. I focused on clear visual beats and product moments, building the rhythm around early VFX comps so that the final renders could land with maximum impact.

 

The workflow also involved overseeing the flow of VFX shots across multiple deliverables, preparing assets for external sound design and colour, and reassembling the final online edits once all elements were finalised.​​​​​​​